Use This Framework, It Will Blow Up Your Startup

Most founders work 60+ hours a week… and their startup still doesn’t grow.

How’s that even possible, right?
The answer is simple.

→ They focus on the wrong things.
→ They don’t have a clear plan.

I’ve coached over 50 startups and built 2 myself. Let me show you the framework I give founders when they’re stuck. I’ll show you how to use it in your own startup - and how to get results in just 30 minutes.

I’ve used this framework myself and trust me, if you’re not using it, you’ll keep grinding… and still stay stuck.

But before I show you this powerful framework, let me show you what most founders do wrong - and why it stops them from growing.

So here’s what most founders do wrong:

They don’t really know what to focus on.
So, they try everything:

❌ Ads
❌ Cold calls
❌ SEO
❌ New product features

They use every fancy growth hack they can find on twitter, hoping that if they just keep grinding, their startup will finally grow.
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I used to do the same thing. I watched YouTube video after YouTube video and wanted to test every growth hack I found.

My to-do list was getting longer and longer, and I was working 60+ hours a week. I felt exhausted.
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And here’s the issue:

You see a new growth hack and you're like:
"Yes, I need to do that - right now".

Or you see a new marketing trick and you're like:
"Yes, I need to do that".

So you end up with a to-do list full of noise.
So, what's the smarter way?

So let me show you how to do that with one of the most powerful frameworks for managing your tasks. A framework I give founders when they are stuck.
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But first I want you to think about this:

It could be getting your first 100 customers or increasing revenue. Make sure you are super clear about this, because this is the first step.

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Once you know how you define growth for your startup, it's time to figure out which tasks actually move the needle. And here’s where the powerful framework comes in.

It’s called the Eisenhower Matrix - named after U.S. president and general, Dwight Eisenhower. Here’s how it works in your startup:

For example: Getting your first 100 customers.

✅ Is it urgent?
✅ Is it important?

→ Urgent and important: Do it right now.
→ Important but not urgent: Schedule it.
→ Urgent but not important: Delegate it.
→ Not urgent and not important: Delete it.

Pretty simple, right?

But here’s the magic:
This method stops you from reacting to every ping, every new trend, every new growth hack, or idea.

You’ll know exactly what to focus on and what actually moves the needle for your startup.

And it can transform you from:

→ "I have 100 things on my to-do list and don’t know where to start"
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to
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→"I know exactly what my next steps are and what truly matters."
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To make this more hands-on, here’s exactly how I used it to grow my second startup.

I started with one clear goal and wrote it on a piece of paper:
Getting my first 10 paying customers.

Then, I wrote down every task I had on my to-do list.
I added everything, from -

✅ Talking to friends
✅ Launching a landing page
✅ Answering Reddit comments to promote my product

I had around 50 tasks. Next, I took that list and sorted every task using the Eisenhower Matrix. To keep it simple, I show only one task per bucket.
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This is how I did it:

Talk to friends and family to get recommendations. This was my highest priority because friends and family already trust you, and word of mouth always works great.

In this bucket, I put "Build a content marketing system." Because content marketing takes time but is one of the strongest marketing channels to bring in customers automatically.

I put "Build a landing page" here. I wanted people who visited my website to be able to buy right away.

But it wasn’t important that I did it myself - so I delegated it to a freelancer.

Answering random Reddit threads. I stopped doing this completely.

And here’s the game-changer:
After just 30 minutes of sorting, I had a clear weekly plan. Not just a to-do list - a clear, focused roadmap that drives growth.

It looked like this:
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1. Reach out to friends and family and ask for recommendations.
2. Do content marketing in the meantime.
3. Delegate the website task.

But now – be careful. Because here’s the mistake most founders make when they use this framework:

They don’t update the matrix as they go.
But you have to. You need to build a weekly habit around it.

For example, I set aside just 15 minutes every Saturday to review what worked, what distracted me, and what I plan to do next week - using the Eisenhower Matrix.

This simple habit gives you clarity every week.

A ChatGPT prompt where you can drop in your to-do list - and get ideas on how to reach your goal, plus a clear roadmap of what to prioritize and what to do later, all based on the Eisenhower Matrix.

Click the button below and grab the prompt now.

Here’s what I want you to remember: Busy doesn’t mean progress.

If you want to grow your startup, you need clarity. And the Eisenhower Matrix is one of the best ways to get that clarity.

Now let me guess - one of your goals is to get more customers, right?

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