Copy This Strategy, It’ll Blow Up Your Startup

What if I told you there’s one easy strategy to grow your startup faster than funding?

It worked for the fastest-growing startups I’ve coached - and it worked for mine too. And here’s the crazy part - most founders don’t even know about it.

I’ve coached over 50 startups, and this strategy still blows their minds every time. So let me show you exactly what this strategy is, why it works, and how you can copy it step-by-step.
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But first, let me explain why most startups miss it - and how this one blind spot quietly kills their growth.

Okay, so here’s the first thing you need to understand because you might be making this mistake right now.

Most founders ...

→ Build a great product
→ Find a few customers
→ Make the sale
→ And then move on to get more customers

But that’s a big mistake. And if that sounds like you, it’s time to change that.

Here’s what most founders miss: They focus so much on selling, they completely ignore building a customer relationship. And that’s a big problem.

People might try your product, but then forget about it a week later:
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❌ They won’t stick around
❌ They won’t tell their friends
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The issue is, if people don’t stay with you, you simply cannot grow. But why do founders make this mistake? Honestly, it makes sense. Because they feel that growth means pushing harder and selling more.

But here’s the catch:

And that's an important mindset shift.
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I’ll show you the one strategy that can blow up your startup in a second, but first - think about your own startup. Ask yourself:

• Do you just focus on making the sale and then forget about the customer?
• Are you just selling one thing and move on?

If so, let's fix it.

Here’s the solution I’ve personally used for years - and it’s crazy powerful for turning customers into loyal fans.

The solution is overdelivering to customers.
You’re probably wondering:

“Overdeliver? Isn’t that just about giving freebies or discounts?”

Actually, it’s a lot smarter than that. Overdelivering means giving people more than they expect.

✅ Something small
✅ Something extra
✅ Something they remember

Let me share a quick story with you:
When I was working with a mentor in one of my startups, every time I asked a question, he didn’t just send a quick email reply. He’d record a detailed video explaining everything I needed.

That extra effort, that personal touch, is something I’ll never forget. That’s overdelivering.
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And that kind of emotional connection turns customers into fans who recommend your product to other people. And that helps you grow.

And here's the best part - these small ways of overdelivering don't have to be expensive or time-consuming. You can simply build it yourself, and I’ll show you how.

Because when customers feel valued, they stick around longer. That means less churn, more referrals, and you don’t have to spend money on expensive ads.

Before I show you how you can overdeliver to your customers - I've got something that can literally save your startup - My Startup Survival Guide.

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So where and when should you overdeliver?

There are a bunch of ways to overdeliver, but I’ve boiled it down to the top four to get you started.

You don’t need to do all of them right away - just pick one or two that feel natural for your startup and start testing them out.

When someone asks for help, don’t just answer their question. Go the extra mile. For example, if someone asks about a feature in your app, instead of just replying with a yes or no, you could jump on a quick call and show how it works. Or send a helpful article and ask if they’d like a call to go deeper.

Trust me - people will remember that.
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Here’s a quick pro tip - create an internal "helpful resources" folder so you can easily grab links, guides, or videos you share regularly.

Saves a lot of time.

Let’s say a potential customer has opened several of your emails or visited your pricing page multiple times. Instead of following up with a generic message, try sending a short, personalized video or voice note.

And you can simply mention what you noticed and offer a small incentive to nudge them forward. For example, you might say:
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“Hi John, I saw you checked out our pricing page again. Just wanted to check in and see if you had any questions I could help with. I’d be happy to assist. Let me know what would be most helpful.”
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Such a simple, personalized message can already build enough trust to make people buy. And all without being pushy.

Now, this one is important, and I definitely recommend you use this for your startup. It’s when someone makes their first purchase.

The reason this is so important is because - in the beginning - you haven’t built that trust yet. So you always need to go the extra mile - otherwise many people will just drop off a week later.

And if you’re a SaaS Startup - you would be in big trouble. Imagine Netflix losing their customers a week later all the time.

So when someone first buys your product, don’t just send a receipt and move on. You could send a short thank-you video, a note, or a small gift they didn’t expect.

The important thing to understand is that it's not so much about what you give, it's more about the mindset of overdelivering.

When your customers think “Wow, that’s nice - thank you,” you’ve already won.

Now, this is one of the most overlooked moments. Most startups just offer a free demo and wait. And okay, offering a free demo is great - I would always recommend that - but again, go the extra mile.

When someone registers for your demo, send some valuable stuff immediately. And you can completely automate this.

For example, send them 5 emails with additional value like checklists, a personalized video, or a free call to walk them through how to get results faster.

What worked especially well for some startups I coached was this message (If you notice they haven’t logged in after 2 days, for example):

“Hey, I noticed you haven’t had a chance to explore the trial yet - want me to show you around? Best regards.”

Since nobody expects that, that’s the kind of delight that can make people trust you.

Trust me, these small overdelivering moments add up. Over time, your early customers will turn into loyal fans.

So think about your startup’s customer journey right now. Where could you add just one of these moments?

→ Is it a thank-you note after purchase?
→ A personalized onboarding video?

Start small. Pick one easy win and do a little more than people expect. That’s how people remember you.

Alright, now you know how powerful overdelivering is - and how it helps you keep your customers. But none of that matters if you’re not getting customers in the first place.

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