In-Depth Articles, Guides and Pro Tips for Your Startup Success

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5 key metrics you don’t want to miss as a SaaS company

If you continuously want to grow and be successful as a SaaS company it is necessary to keep track of your numbers. These 5 metrics are key.

Start improving your key metrics
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How to increase customer satisfaction and customer lifetime value

Customer lifetime value comes with customer satisfaction. The Kano Model helps you to prioritize features based on the expected impact on customer satisfaction.

Increase Customer Lifetime Value with Customer Satisfaction
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How to know if you are focusing the right target group

You want to use your marketing budget as effective as possible instead of trying to reach everyone. The PVP Index will help you out.

Find the right target group now
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You have no idea why you lose customers. Find out why

Journey maps give you great insights and help you find out why and where your customers are churning.

Journey Maps to fight customer churn
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Customer acquisition cost. Improve or kill your business

Your customer acquisition cost determines whether your business will fail or succeed. Find the channel with the lowest CAC and the highest return.

Improve your Customer Acquisition Cost now
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3 powerful questions to get to know your customers

If you want to craft a compelling solution, you need to know your customers. Answer these 3 powerful questions and you are off to a great start!

Start asking powerful questions now
Improve your sales funnel with this free worksheet !