I made 3 stupid-simple pricing hacks to one of my products — and my startup sales tripled.
Let me show you exactly what those 3 pricing hacks are, how they tripled my sales, and how you can copy them today. But first, let me show you how I used to sell my products - and why it didn’t work.
Let me show you exactly what those 3 pricing hacks are, how they tripled my sales, and how you can copy them today. But first, let me show you how I used to sell my products - and why it didn’t work.
How I used to sell my product - and why it didn’t work.
OK… quick story.
A couple of years ago I created the “Marketing Channel Bundle.” It helps startup founders find the best marketing channels to get customers consistently.
No fluff – real strategies.
And I used to sell it like this:
I priced it at $49. It helped founders build a powerful marketing strategy, so it was a total bargain.
But still... almost no one bought it. And the few people who did, didn’t even use it. They thought it was just another cheap bundle.
And it was really frustrating. Not just because sales were low – but since if people didn’t use it, I couldn’t help them become successful.
I knew something had to change.
So I read every pricing strategy book I could find, spoke with other founders and coaches, and tested a ton of different ideas.
A couple of years ago I created the “Marketing Channel Bundle.” It helps startup founders find the best marketing channels to get customers consistently.
No fluff – real strategies.
And I used to sell it like this:
I priced it at $49. It helped founders build a powerful marketing strategy, so it was a total bargain.
But still... almost no one bought it. And the few people who did, didn’t even use it. They thought it was just another cheap bundle.
And it was really frustrating. Not just because sales were low – but since if people didn’t use it, I couldn’t help them become successful.
I knew something had to change.
So I read every pricing strategy book I could find, spoke with other founders and coaches, and tested a ton of different ideas.
👉 And eventually, I found 3 pricing hacks that changed everything. Once I applied them, my sales tripled.
But what surprised me most was that these weren’t complicated changes.
You can easily copy them. So let’s start with the first one – and most founders completely miss this.
Pricing hack 1: Raise your prices
This first tip is super counterintuitive but actually one of the best ways to sell more – and most founders don't even know about it.
Most founders - maybe you too - think the best way to get more customers is to lower their prices. But that’s wrong. In fact, the opposite is true.
Most founders - maybe you too - think the best way to get more customers is to lower their prices. But that’s wrong. In fact, the opposite is true.
👉 When you want to get more customers and better customers, you have to raise your prices.
I know that sounds risky. I felt the same because I always thought that if I made my products cheaper, it would be easier for people to say yes, right?
Wrong.
When I raised the price of my bundle from $49 to $249 ...
✅ More people bought.
✅ They took it seriously.
✅ They applied it.
And once they got results, they started telling others about it.
So here’s the key lesson I learned:
Low prices attract people ...
→ who are not really committed.
→ who don’t really believe that your product is valuable.
Higher prices attract people who are serious about solving the problem. And if you want to build a successful startup, you never want cheap customers. You want committed ones.
Here’s a simple way to figure out the right price for your product:
Go to 10 potential customers, show them your product, and ask them:
1. What price would feel too cheap?
2. What price would feel too expensive?
3. What price would feel just right?
You’ll spot a range quickly – and you can price your product with way more confidence.
And hey, here’s a pro tip:
👉 Never raise your prices without telling anybody. When you raise prices, don’t just do it quietly. Give people a heads-up.
A simple email is enough, like:
"Hey, we added a bunch of great bonuses – and next week, prices are going up. But this week, you can still grab it at the current price."
The advantage is that you’re giving your community a gift – but also making people buy who have been on the fence.
✏️ So take a second and think about it:
When was the last time you raised your prices?
And how often do you raise your prices?
When was the last time you raised your prices?
And how often do you raise your prices?
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Before I show you the next tip and how you can apply it to your startup, let me show you something that will help you on your startup journey - my Startup Customer Acquisition Blueprint.
It's a practical, step-by-step checklist to help early-stage founders start getting their first customers - without wasting time or budget.
Click the button below and check it out!
Pricing Hack 2: Reward long-term commitment
This one’s especially for you if you run anything subscription-based – like a SaaS, coaching, or membership. So I’m running my Startup Success Mastermind – where founders pay monthly to get coaching, support, and a clear roadmap to build their successful startup.
When I started, I offered only one monthly plan for $19.
So, many founders ...
→ Joined
→ Unsubscribed
→ Applied some stuff
→ Joined again
→ Unsubscribed
→ Applied some stuff
→ And so on
They got a lot of value – but not as much as if they had stayed the entire time. So I added a yearly plan. I gave a 10% discount if they paid upfront.
I gave them a reason to stay longer.
And you know what happened?
✅ More upfront revenue
✅ Lower churn
✅ Highly engaged members – who become even more successful
Founders who paid for the year didn’t treat it like a trial.
They were in.
And that made all the difference. So if you’re only offering a monthly plan, try this:
When I started, I offered only one monthly plan for $19.
So, many founders ...
→ Joined
→ Unsubscribed
→ Applied some stuff
→ Joined again
→ Unsubscribed
→ Applied some stuff
→ And so on
They got a lot of value – but not as much as if they had stayed the entire time. So I added a yearly plan. I gave a 10% discount if they paid upfront.
I gave them a reason to stay longer.
And you know what happened?
✅ More upfront revenue
✅ Lower churn
✅ Highly engaged members – who become even more successful
Founders who paid for the year didn’t treat it like a trial.
They were in.
And that made all the difference. So if you’re only offering a monthly plan, try this:
✏️ Add a yearly option and discount it. And show people why they become more successful if they go for this option.
And here is a bonus tip:
If a yearly plan feels too big for your product, you could even add a quarterly plan. It’s still a longer commitment than month-to-month – but less intimidating than a full year.
So look at your pricing page and think about how you could add a long-term plan today.
Now, the next tip was something I only recognized a couple of years ago, but it was a game-changer for me.
Pricing Hack 3: Let people pay over time
So I had this product for $499 – my Startup Success Bundle – it gives founders a clear roadmap to build a successful startup.
And again, when I started selling it – nothing.
Almost no one was buying.
So I asked potential customers what the issue was.
And the answer was mind-blowing:
👉 They said that it’s not like they didn’t want it. It’s just that €499 upfront is a lot of money – especially for early-stage founders.
And that was really eye-opening for me – because I was almost at the point of scrapping the product altogether.
So instead, I added a payment plan: 4 monthly payments of €125. And boom – conversions went up fast.
→ Same value
→ Same outcome
→ Just way less friction during the buying process
It gave people an "easy yes".
Now, to be totally fair – yes, there’s a little risk here. A few people might cancel halfway. But unless you’ve got real fulfillment costs, the risk is totally fine. So remember this:
And again, when I started selling it – nothing.
Almost no one was buying.
So I asked potential customers what the issue was.
And the answer was mind-blowing:
👉 They said that it’s not like they didn’t want it. It’s just that €499 upfront is a lot of money – especially for early-stage founders.
And that was really eye-opening for me – because I was almost at the point of scrapping the product altogether.
So instead, I added a payment plan: 4 monthly payments of €125. And boom – conversions went up fast.
→ Same value
→ Same outcome
→ Just way less friction during the buying process
It gave people an "easy yes".
Now, to be totally fair – yes, there’s a little risk here. A few people might cancel halfway. But unless you’ve got real fulfillment costs, the risk is totally fine. So remember this:
👉 If you’re selling something over $300 – add a payment plan. Make it easier to say yes.
Now here's a bonus tip to help you boost your sales even more.
Bonus tip: Separate value into bonuses
I used to sell bundles that included everything:
✅ Templates
✅ Videos
✅ Checklists
✅ Worksheets
... like 20 pieces of content in one.
I felt it was super valuable to people, but actually… it was overwhelming. They’d open the bundle and see 20 different files – and they just didn't know where to start.
So here’s how you fix it:
✅ Templates
✅ Videos
✅ Checklists
✅ Worksheets
... like 20 pieces of content in one.
I felt it was super valuable to people, but actually… it was overwhelming. They’d open the bundle and see 20 different files – and they just didn't know where to start.
So here’s how you fix it:
👉 Keep your core offer focused and clear. Then take all the extras – and package them as "bonuses".
That single shift makes your main offer easier to understand – and makes everything else feel like extra value.
Like:
✅ Here’s the 3-part system that gets you results.
✅ And as a bonus, you’ll also get X, Y, Z…
It’s the same stuff – but now it feels way more valuable.
Remember - people love getting more than they expected. Just make sure they understand what matters most.
Like:
✅ Here’s the 3-part system that gets you results.
✅ And as a bonus, you’ll also get X, Y, Z…
It’s the same stuff – but now it feels way more valuable.
Remember - people love getting more than they expected. Just make sure they understand what matters most.
✏️ So look at your product or service and ask yourself: What could you pull out and label as a bonus instead?
What's next?
Now you know the pricing tricks that can seriously grow your sales. But raising your prices won’t work if you don't know how to get your first customers.
So how about a proven 4-step framework that’s already helped 50+ startups and billion-dollar companies build a marketing strategy to get new customers?
You can get it in my Marketing Channel Bundle. And best of all - you can achieve results in just 3 hours, thanks to smart AI prompts that guide you through every step with ease.
So click the button below and get the Marketing Channel Bundle right now!
