Learn who your customers are.
FAQ
How long does this workshop take?
3-6 hours, since every team is different.
What is a Persona?
Personas are fictional characters that represent customer types.
How can Personas help my business?
Personas help you understand your customers' needs, goals and motivation. This will enable you to use your marketing efforts effectively and stop wasting money on mass marketing.
Why is the outcome maximal 3 Personas?
In marketing, it is important to focus. From my experience I recommend not having more than 3 Personas since it would dilute your marketing message otherwise.
Learn who your
customers are.
This is for you if you
don't want to waste money on mass marketing.
don't know who your customers are.
don't know how to reach your customers.
don't know how to communicate with your customers.
What you get
You will know who your customers are.
You will know how to reach your customers.
You will know how your customers think.
You will know how you can provide value to your customers.
Workshop outcome
3 Personas (max.) that will help you focus your marketing efforts on the right customers.
