How long does this workshop take?
3-6 hours, since every team is different.
What is a Persona?
Personas are fictional characters that represent customer types.
How can Personas help my business?
Personas help you understand your customers' needs, goals and motivation. This will enable you to use your marketing efforts effectively and stop wasting money on mass marketing.
Why is the outcome maximal 3 Personas?
In marketing, it is important to focus. From my experience I recommend not having more than 3 Personas since it would dilute your marketing message otherwise.
Over the last 18 months, we threw a lot of different challenges at Oskar. Online marketing; UX design and -testing; rapid prototyping. He was always up to the task and a joy to work with. Hope to see you around!
Oskar was a core member of our team and helped us reach a new level in marketing and design. In addition to his outstanding professional qualifications, we were impressed by his high quality standards and fast delivery.
Working collaboratively with Oskar on a project is something I absolutely enjoyed! It’s not just that I’m a huge fan of his KPI- and metric-driven mindset, but also the creative and focused atmosphere he’s creating. I’m looking forward to our next project!