How long does this workshop take?
3-6 hours, since every team is different.
What is a Persona?
Personas are fictional characters that represent customer types.
How can Personas help my business?
Personas help you understand your customers' needs, goals and motivation. This will enable you to use your marketing efforts effectively and stop wasting money on mass marketing.
Why is the outcome maximal 3 Personas?
In marketing, it is important to focus. From my experience I recommend not having more than 3 Personas since it would dilute your marketing message otherwise.
Working collaboratively with Oskar on a project is something I absolutely enjoyed! It’s not just that I’m a huge fan of his KPI- and metric-driven mindset, but also the creative and focused atmosphere he’s creating. I’m looking forward to our next project!
Oskar not only supported us in UX design, but most importantly, always got to the heart of our goals. By asking the right questions, Oskar often turned the tide in the right direction.
Oskar is a passionate and detail-oriented designer and is always motivated to find the best solution based on a deep understanding of any kind of challenge. As a strong and empathic team player he is a win for every team and I always loved working with him.