The 5-Step Roadmap Every Stuck Startup Founder Needs

You built your first product – but now you have no idea what to do next.
You ...

→ watch YouTube video after video
→ read every growth hack
→ have 20 tabs open

... and every one tells you something different:

"Ship more features", "Start content", "Run ads", "Cold email".

You’re working day and night, but your startup still isn’t growing.
And every time you sit down at your laptop you’re not sure what to focus on.

I made this exact mistake in my first startup.
I was busy all the time, but nothing I did really moved the needle.

I’m Oskar. I’ve built 2 startups and over the last couple of years I’ve coached more than 50 founders at this exact stage. So let me give you a simple 5-step roadmap so that for the next 30 days you know exactly what to do to grow your startup – and you finish this month with a clear plan instead of random busywork.

Let’s get into it.

The goal for Step 1 is simple. Answer this in one clear sentence:
→ "What does success look like 30 days from now?"

You’re only allowed to pick one clear outcome for the next 30 days.
Not 10.

So, you need to pick something that really moves your startup forward. Most of the time, that’s getting more users.

But there’s one trap you must avoid.
Many founders say things like:

→ Get traction
→ Get more users
→ Make money

But that’s not a plan. You need to make it specific and measurable.
For example:

✅ Have 5 paying users on $49/month.

Write it down. Put it somewhere you see it every day – on your laptop, on your wall, as your desktop background.

You’re done with Step 1 if you can say your 30-day goal in one sentence, show it to a stranger, and they know exactly what you want.

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The goal for Step 2 is to define exactly who your users are.

❌ You’re not allowed to say "Everyone could use my product".
✅ You’re only allowed to serve one very specific type of person for the next 30 days.

One common mistake here is that many founders say:
"My product is for small businesses, freelancers and SaaS companies."

But that’s way too broad.
You want something like:

→ Small marketing agencies with 5–15 people, doing monthly reports.
→ Early-stage SaaS founders with fewer than 20 customers.

But why does this matter?

Because your calendar for the next 30 days depends on it.

• Who you email
• Where you hang out
• What you say

So, write this in one sentence:

"I help [very specific person] who struggles with [very specific problem]."

For example:
"I help small marketing agencies who lose nights every month to manual client reporting."

If you have this one sentence and you can picture a real person in your head, you are ready for Step 3.

And now it gets really interesting.

In Step 3 you need to get out of your inbox and have real conversations.
Ten short calls with people who actually match your users.

❌ Most founders never do this.

They hide behind their product – rewriting copy, building more features – instead of talking to the people they’re building for.

That’s how you waste 6 months on the wrong thing.

Here's how you do it instead:

1. Find where your users already hang out.
Like on specific Facebook groups, LinkedIn or online communities.
‍
2. Send 20–30 short, personal messages. For example:
‍
"Hey Steve, I saw your post about staying up late doing client reports.
I’m working on a tool to make that easier. I’m not trying to sell you anything – could I ask you a couple of questions about how you handle reporting today? 15 minutes max."
‍
3. When you’re on the call, keep it super simple:

• Walk me through the last time you encountered this problem.
• What was the most annoying part?
• What have you already tried to fix it?

❗️There’s one rule for these calls❗️
You’re not allowed to pitch.
‍
Just ask, listen, and take notes.

You’ll know Step 3 is done properly when you’ve had 10 short calls and you start seeing the same problems come up again and again across different people.

And here’s the important part:
‍
Once you know what your users are struggling with, you can build a roadmap and see exactly what to focus on.

After speaking to 10 people, you should have a better grip on what your customers are struggling with.

Now, in this step, you’re turning your product into a clear offer.
‍
❌ Not a feature list.
❌ Not an "AI-powered platform".

✅ A clear, simple offer a busy person can understand in under 10 seconds.

Start with this template and adapt it:

- I’ll help [specific customer]
- go from [pain]
- to [desired outcome]
- in [timeframe]
- using [your approach]

For a reporting tool, that could be:
‍
"I’ll help small marketing agencies go from ‘end-of-month chaos’ to ‘client reports done in under 10 minutes’ using a simple reporting dashboard and done-with-you setup."

Watch what’s happening here:

→ You know exactly who it’s for.
→ You can feel the painful situation.
→ The better outcome is obvious.

Say your offer out loud to someone who fits your audience. If their first response is "Okay, got it - that’s interesting" instead of "So… what does it actually do?", you’ve nailed Step 4.

And step 5 is where we translate your 30-day goal into a simple, repeatable plan.

Let’s say your 30 day goal is: 3 paying users at $49/month

Ask yourself:
"What has to happen for this to become real?"

Maybe that means ...
‍
→ 15 conversations
→ a handful of demos
→ 3 people who actually pay

Now chunk that into weeks:
‍
In weeks 1–2, your job is simple:
• Reach out to 10 potential users per day, 5 days a week
• Book a few calls and run them using the questions from Step 3

In weeks 3-4:
• Follow up with everyone who said ‘this is interesting’
• Aim for a small number of focused demos with the warmest people

Then, turn that into a daily time block so you don’t have to think.
For example:

• 09:00 –10:00 am – Send messages
• 10:00 am –12:00 pm – Customer calls / demos
• 2:00–3:00 pm – Follow-ups and notes
• 3:00–4:00 – Improve one tiny part of your offer

That’s how you build a powerful roadmap.

❌ No random tutorials.
❌ No new tools.
❌ No "quick" logo redesigns.

When you open your laptop, you don’t ask "What should I work on?"
You just look at your calendar and do it.

Now you know what you need to do to stop doing random stuff and instead focus on what really matters to grow your startup.

But hey, if you really want to build a successful startup, check out my Startup Success Bundle.

It's a proven roadmap to help you build a successful startup - WITHOUT feeling stuck or frustrated. So you can gain financial freedom, support your family, and build something you truly believe in.

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