The Exact System to Get Your First 100 Startup Customers

Imagine how it would feel to get your first 100 customers. You’d feel empowered. You’d know that you can build a successful startup.

And here’s the truth: It’s not luck. You just need the right framework.

I’ve coached over 50 startups and built 2 of my own – let me show you the exact system to get your first 100 startup customers.

I will show you the step-by-step process, the key levers you need to focus on, and how you can apply this system to your startup, no matter what industry you’re in.

But before we dive into the system, let me show you why so many startups fail to get any customers at all.

Okay, let’s face it – most startups fail to get their first customers because of this one reason - and I see this all the time.

→ Founders have a cool idea.
→ They think their product is amazing.
→ But they don’t have a clear plan to get customers.

So they start posting on Instagram or Facebook, write a blog post or two, and then? They just get a few likes. Maybe one or two comments.

But no customers.

And the reason is simple:

❌ Because they’re talking to a random audience.
❌ With a random message.
❌ On random marketing channels.

How could that possibly work?
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So don't make that mistake. Instead, you need a clear system. And I will show you the system I use and that has helped many founders get their first customers fast.

It's a 4-step process.

The first step is super important, but you'd be surprised how many founders skip this step.

They think it's not important and end up building something nobody wants.

→ It’s defining your target audience.

And by the way, I’m not talking about the generic “we build a product for everyone” audience. You need to get super specific. You need to ask yourself:

• What problem is our audience desperately trying to solve?
• What keeps them up at night?
• How do they define success?
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Quick example – if you have a software tool for managers, don’t just say it’s for “anyone in business.” Be specific. For example, “We help 35-year-old managers in tech companies stay organized and productive.”

There are two main benefits if you go this niche:

1. You don't have to compete against all the other business tools out there.
2. You can create a super clear marketing message that speaks directly to those people. And if they see your content, they are way more likely to buy.

So the first step is to define your target audience. Now, before we move on to the next step - think about your target audience:

Make sure you have a super clear idea of who you will help with your product.

Ok, now you know who your target audience is. What's next? You need to make sure your product solves just one specific problem really well.

I know you probably have a million cool features in mind, and it's tempting to add all of them to your product, but trust me, this only makes things confusing for your potential customers.

When I joined my first startup, we thought the more features, the better. So we added more and more features.

You know what happened?

Our marketing message got diluted and people were wondering if our product was a good fit for them. So we didn’t get a lot of customers and our startup failed. Don't make that mistake.
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So instead of adding more and more features, remind yourself of the main problem you are solving. This is like your core idea.

And everything you develop for your product - every feature - should be related to this core idea in some way.

So you need to get crystal clear on the one problem you’re solving. Here is a great framework to define that. It goes like this:

• We help [target audience]
• Achieve [outcome]
• Without [pain point]

Let me give you an example with a productivity app:
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"We help remote-working parents structure their day and get important work done, without sacrificing time with their kids or feeling guilty about falling behind."
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Solid, right?

That one sentence tells people:
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✅ Who you help
✅ What you help them achieve
✅ And how you make their life easier

• Who do we help?
• What result do we help people achieve?
• What pain do we remove?
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Once you’ve defined your target audience and the problem you’re solving, it's time to get customers. Let’s move to step number 3.

But before that, let me show you something that will help you on your startup journey - my Startup Success Bundle.

The Startup Success Bundle is perfect for you if you are looking for a step-by-step, actionable & proven system to guide you to startup success.

Check it out!

Here’s the truth – most founders try to be everywhere. A little bit of Instagram here, a bit of Facebook there, some TikTok videos.

And they get 0 likes, 2 likes, 3 likes. That's not how you get customers.

Pick 1–2 marketing channels where your target audience already hangs out, and pour your energy into those.

✅ For example, if you're targeting CEOs, LinkedIn is a great place to start. ✅ For a younger audience, Instagram or TikTok may be better.

Focus your efforts where you know your audience is most active and don’t try to be everywhere.

One startup I worked with doubled their customer base in just four months by focusing solely on LinkedIn outreach. They didn’t use multiple platforms - they focused on the channel that worked best for them.

Okay, this one’s huge. Pay close attention because even if you know who your target audience is and you know which marketing channel you will focus on - if you don't nail this, you won't get any customers. You will end up with the one or two likes on Instagram.

Here’s the deal:

Let me give you an example – I recently talked to a startup – they had a physical product – a really nice ergonomic bed. And their target audience was women in their 30s.

But here’s the kicker: Check out their marketing materials (I’ve changed them a bit, just to be fair - I’m not going to shame them publicly here)

They were using stock photos of guys in their 20s, going for a run. They were using a completely irrelevant message to reach their audience.

No wonder they weren’t getting sales.

So never use generic stock photos or generic statements like “We help businesses grow or thrive with our solution.”

Be specific! Let your customer know, “We get you. We understand your world.”

So I want you to look at your own website right now:

Now that you have your system in place, let’s talk about how to scale this thing. I’m going to show you the 3 key levers you should focus on to get your first 100 customers faster.

First, double down on what works. Now, this applies to the marketing channel as well as the kind of content you create.

In the beginning, you cannot say which marketing channel works best, even if you clearly know your target audience. So you have to experiment a bit.

But once you find a marketing channel that works, go all in on it.
For example, if you post on Instagram and on Facebook, and on Instagram you get 2 likes and 0 clicks, and on Facebook you get 50 likes and 5 clicks – double down on Facebook.

At the same time, if you posted 2 posts on Facebook and one gets 2 likes and one gets 30 likes, create more of the 30-like content.

That’s a super important lesson. When I started, I made the mistake of posting just too broad. But now, I’m super focused and only post things that have been proven to work.

You probably have heard this before: “You can’t improve what you don’t measure.”

So always track your metrics. But I am not talking about the likes, shares, and impressions. I am talking about the metrics that have a real impact on your business success.

These are called the KPIs - key performance indicators. Like

• The conversion rate on your website
• The customer acquisition cost
• The customer lifetime value

These are the metrics you want to track and constantly improve. So don't make the mistake of tracking vanity metrics and feeling good.

Make sure you track the metrics that really matter.

Now here is a powerful tip – and to be honest - I ignored it too in the beginning. Big mistake.

Don’t wait for months to launch the “perfect” product. It's better to launch with your 80% version and get customer feedback immediately and improve based on that.
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The reason why this is so important is because you can evolve your product based on their needs. This is how you get loyal customers who refer others.

I think one of the biggest mistakes you can make in your startup journey is to talk very little to customers and just blindly build your product because you think you know what's best anyway.

Trust me - you will end up building stuff that nobody wanted. So you will waste your time and money, and worst case - you will lose the loyal customer who loved your product in the first place.

So make it a habit to regularly talk to your customers and improve your product based on their feedback.

Alright - now you’ve got the system to get your first 100 customers. But here’s the thing: all of this is useless if you don’t know which marketing channels actually work for your startup.

So, how about a proven 4-step framework that will help you find your best marketing channels to get new customers WITHOUT you having to waste your hard-earned money on expensive ads?

Sounds great, right?
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You can get it in my Marketing Channel Bundle.

Check it out now!