You probably have heard both. The question is, how can we improve the success rate with social ads and why are some campaigns not successful?
Most ads are boring, similar and generic. People who scroll their newsfeed on Facebook are not in the mood of buying. At least not now. Therefore, why should people even care, why should they click your ad? To increase the success rate of your campaign try the following:
“Enter the conversation your customers are having in their mind. Preferably something they go to bed worrying about and wake up thinking about.“ - Allan Dib, author of The 1-Page Marketing Plan.
In order to do that it is important to know your target audience. Learn more about how to get to know your customers.
If you want to create a long-lasting relationship with your customers and have a real impact on their life, never sell directly from your ad. Instead, create valuable content on a regular basis. With value comes trust, with trust comes relationship.