You finally launched your product. Months of building. You’re proud of it.
But nobody’s buying.
No sales, no real users – just a few friends saying "Looks cool".
If that’s you right now, this is for you.
In the next few minutes, I’ll give you a 30-day plan to go from:
❌ "No one is buying" to ✅ real conversations and first sales.
We’ll break it into four clear weeks, with concrete actions and a success metric for each week, so you always know if you’re on track.
I’m Oskar. I’ve coached over 50 founders and built 2 startups myself, and I see this all the time:
The product is live, but there are no customers.
And most founders react in the worst possible way:
They go back into the product, add more features, tweak the UI, or completely rebuild the whole thing. But that never fixes the problem.
So let me show you what to do instead – and we'll start with the first thing you need to fix this week.
SEE ALL MY FREE STARTUP RESOURCES
But nobody’s buying.
No sales, no real users – just a few friends saying "Looks cool".
If that’s you right now, this is for you.
In the next few minutes, I’ll give you a 30-day plan to go from:
❌ "No one is buying" to ✅ real conversations and first sales.
We’ll break it into four clear weeks, with concrete actions and a success metric for each week, so you always know if you’re on track.
I’m Oskar. I’ve coached over 50 founders and built 2 startups myself, and I see this all the time:
The product is live, but there are no customers.
And most founders react in the worst possible way:
They go back into the product, add more features, tweak the UI, or completely rebuild the whole thing. But that never fixes the problem.
So let me show you what to do instead – and we'll start with the first thing you need to fix this week.
Week 1: Diagnose the problem
Your goal for week 1 is simple:
Talk to 5 real people who could be your ideal customer, and understand why they’re not buying.
❌ Not your friends
❌ Not your family
✅ Real potential buyers
And here are the rules for Week 1:
→ Rule 1: No selling.
These are not demo calls. You are not trying to convince them your product is great. You’re trying to understand their world and their problems.
→ Rule 2: Let THEM talk and take notes.
You’re listening for exact phrases and the exact words they use, not "general stuff".
So how do you get these 5 conversations?
First, make a list of the people who would benefit from your product.
Let’s say you’ve built a reporting tool for small marketing agencies.
Then reach out with a simple message, like:
"Hey Sarah, I’m talking to small agency owners who always rush client reports at the end of the month. I want to learn how you handle reporting today - what works and what’s frustrating. I’m not trying to sell you anything. I just want to learn from a few people who are in it every day. Would you be open to a 20-minute call this week or next?"
Once you get someone on a call, your job is to listen 90% of the time.
Here are the questions you should be asking:
1. Can you walk me through the last time you had to deal with this problem?
2. What did that whole process actually look like?
3. What made it so annoying?
4. What have you already tried to do to solve it?
5. What does this problem actually cost you, in terms of time or money?
6. What happens if you just ignore it?
Notice what we’re not asking. We’re not asking:
❌ Do you like my idea?
❌ Would you pay for this?
Those questions are worthless.
People will usually say nice things so they don’t hurt your feelings.
You know Week 1 was successful if, by the end of 5 conversations, at least 3 people are describing essentially the same painful problem, in similar words.
If every person has a completely different problem, you don’t have a clear target yet.
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Now, before we move into Week 2, I have something that will help you on your startup journey – my Startup Success Bundle.
It gives founders like you a simple, step-by-step system to build a successful, profitable startup WITHOUT feeling stuck, overwhelmed, and frustrated.
It’s trusted by 50+ founders, so you’re not guessing or wasting time on theory.
Click the button below and get it now!
Now, before we move into Week 2, I have something that will help you on your startup journey – my Startup Success Bundle.
It gives founders like you a simple, step-by-step system to build a successful, profitable startup WITHOUT feeling stuck, overwhelmed, and frustrated.
It’s trusted by 50+ founders, so you’re not guessing or wasting time on theory.
Click the button below and get it now!
Week 2: Fix your offer and your messaging
You’re not allowed to touch your product this week.
You’re only allowed to change the words.
The goal for Week 2 is to take the exact language from your Week 1 interviews and use it on your landing page.
Start with your headline.
So instead of a vague "AI-powered platform for better workflows", write something your customers would actually say. Let’s stick with our example from Week 1: You built a reporting tool for small marketing agencies.
Imagine you heard things like:
→ End of month reporting is always a mad rush.
→ I’m copying screenshots into PowerPoint until midnight.
→ Reporting steals time from actual client work.
A weak headline would be:
❌ "Analytics dashboard for marketing agencies."
A strong, customer-language headline would be:
✅ "No more all-nighters for client reports."
or
✅ "Turn your messy client reports into a 10-minute task."
Make sure it's clear who it's for, what painful problem you solve and what result people can expect.
Next, go through your feature list and use the "So that…" test.
Write every feature on your website in this style:
This feature does X, so you can Y.
For example:
"Automatically pulls data from Google Ads and Meta, so you can build client reports without copying screenshots."
If you can’t finish that sentence with a result that actually matters to your customer, it’s probably not something you should mention on your website.
Besides that, keep everything super simple on your landing page:
• One clear headline that uses their words
• One short sub-line that says who it’s for and the main outcome
• 3 bullets that are focused on outcomes, not your technology
• One clear next step: "Book a 20-minute call" or "Start a 7-day trial"
You know Week 2 worked if you can show your landing page to a friend who has absolutely no idea what you’re building, give them 10 seconds, and they can explain what you do and who it's for.
Week 3: Test your offer in the real world
The goal this week is simple:
Pick one type of person, one channel, and one message, and use that to get at least 5 real conversations.
Don’t try to be everywhere. Don’t launch ads, SEO, Twitter, and cold email at the same time. Instead, pick the place where your potential customers already are.
For most founders with a SaaS or digital product, that’s usually:
• A focused community group
Once you’ve picked your channel, every message you send should include 3 things:
1. Their situation
2. Their pain - in their words
3. A low-friction next step (this is super important)
For example, on LinkedIn:
"Hey Steve, I’m talking to founders of small SaaS products who are constantly losing time on manual onboarding. I built a simple tool to make that part easier. If this is something you’re dealing with, would you be open to a quick 15-minute call to see if it could save you a few hours each month?"
Short. Specific. No hype.
❌ Your job in Week 3 is not to get customers.
✅ Your job is to answer one question: "When I put this clear offer in front of the right people, are they interested at all?"
You know Week 3 worked if:
→ You sent 50 targeted messages
→ You’re getting replies like "This is exactly my problem."
→ You’re booking at least 5 real calls with your target customers
Week 4: Make your decision
Your goal for Week 4 is to look at the last 3 weeks with brutal honesty and decide whether to double down, adjust, or make a bigger change.
Look at three things:
→ Did several people describe the same painful problem?
→ Did your landing page or outreach get "This is me" reactions?
→ Did any of this turn into trials or first customers?
If you’re seeing strong signals - like people clearly have this problem, your messaging resonates, and you’ve got a few people actively testing or paying - double down. Do more of what worked in Week 3.
If the signal is weak - people kind of get it, but no one is excited, and you’re not getting real commitments - you probably address the right problem, but from the wrong angle. In that case, stay close to the same audience, but adjust your positioning and run another 2–3 weeks of focused experiments.
If there is basically no signal - every person had a different problem, nobody cared enough to take a next step, your outreach completely flopped - that’s a sign you’re either targeting the wrong people or solving something they don’t actually care about.
That’s painful, but it’s good to know now, not after another 6 months of building.
What you absolutely don't want to do after these 30 days is run back into the code and hide. The whole point of this plan is to force you into conversations and learn from real people.
What's next
Now you have a clear 30-day plan to go from "no one is buying" to real conversations and first customers.
But hey, if you really want to build a successful startup, check out my Startup Success Bundle.
It's a proven roadmap to help you build a successful startup - WITHOUT feeling stuck or frustrated. So you can gain financial freedom, support your family, and build something you truly believe in.
Click the button below and get the Bundle right now!
But hey, if you really want to build a successful startup, check out my Startup Success Bundle.
It's a proven roadmap to help you build a successful startup - WITHOUT feeling stuck or frustrated. So you can gain financial freedom, support your family, and build something you truly believe in.
Click the button below and get the Bundle right now!