5 key metrics you don’t want to miss as a SaaS company

If you continuously want to grow and be successful as a SaaS company it is necessary to keep track of your numbers.

These 5 metrics are key:

- Customer churn rate: Number of customers leaving your service.
- Revenue churn rate: Amount of revenue paid by customers leaving your service.
- Monthly recurring revenue: Revenue all your customers are generating each month.
- Customer acquisition costs: Amount you spend to acquire one customer.
- Customer lifetime value: Total revenue generated by a customer over their lifetime.


Customer lifetime value should be at least 3x acquisition cost.

Pro Tip:

To fight customer churn consider focusing on expansion revenue as an additional metric.

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