Customer lifetime value comes with customer satisfaction.

The Kano Model helps your team to prioritize features based on the expected impact on customer satisfaction. To put feature ideas into each category, always make sure to have a clear understanding of your customers.

Do a questionnaire with the following 2 questions:

- Dear users, how do you feel if the feature is implemented?
- Dear users, how do you feel if the feature is not implemented?

Rank the outcome in the Kano Evaluation Matrix.
The Kano Model is an effective framework to improve your conversion funnel and to keep your retention rate high.
Learn more about how to improve your customer lifetime value.