How to increase customer satisfaction and customer lifetime value

Customer lifetime value comes with customer satisfaction.

The Kano Model helps your team to prioritize features based on the expected impact on customer satisfaction. To put feature ideas into each category, always make sure to have a clear understanding of your customers.

If you don't  - do a questionnaire with the following 2 questions:

- Dear users, how do you feel if the feature is implemented?
- Dear users, how do you feel if the feature is not implemented?

Rank the outcome in the Kano Evaluation Matrix.
For more information: Aleksandra Bis has a great article on medium “Choosing the Right Features with Kano Model”.

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