The Kano Model helps your team to prioritize features based on the expected impact on customer satisfaction. To put feature ideas into each category, always make sure to have a clear understanding of your customers.
- Dear users, how do you feel if the feature is implemented?
- Dear users, how do you feel if the feature is not implemented?
Rank the outcome in the Kano Evaluation Matrix.
For more information: Aleksandra Bis has a great article on medium “Choosing the Right Features with Kano Model”.