Track the CAC for each of your marketing channels and find the channel with the lowest CAC and the highest return.
- How much are the customer acquisition cost per channel?
- How many customers can I reach with this channel?
- Am I targeting the right customers in this channel?
When you compare customer lifetime value to customer acquisition cost, a good rule of thumb is to have a ratio of 3:1.
Here are 5 marketing channels which could work for your SaaS company.
Are you unhappy with your customer acquisition cost? I will help you find marketing channels that are more profitable for you.