Your customer acquisition cost determines whether your business will fail or succeed.

Track the CAC for each of your marketing channels and find the channel with the lowest CAC and the highest return.

Ask yourself:

- How much are the customer acquisition cost per channel?
- How many customers can I reach with this channel?
- Am I targeting the right customers in this channel?
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When you compare customer lifetime value to customer acquisition cost, a good rule of thumb is to have a ratio of 3:1.
Here are 5 marketing channels which could work for your SaaS company.

Are you unhappy with your customer acquisition cost? I will help you find marketing channels that are more profitable for you.