Conversion rate, customer churn, customer acquisition cost and customer lifetime value directly impact your bottom line and are always worthwhile testing and improving. Incremental improvements compound. Therefore make experiments a habit in your SaaS company.
Increase conversion rate by 5%
What's currently preventing users to take action?
Hypothesis, action steps, experiment length
Measure and compare the outcomes to see the impact.
Test at a high tempo and fail fast. Before you start, prioritize the experiments with the most impact. To craft effective experiments, start with a strong hypothesis, doable action steps and a clear deadline.