Effective experiments consist of a hypothesis, action steps and a clear deadline.
Formulate your hypothesis with "If, Then, Because"."If we change the position of our CTA, then we expect conversion rate to increase by 2%, because users told us they currently can't find the button to take action."
Your action steps need to be clear, concise and doable for you and your team.
Don't make your experiments everlasting. It's important to fail fast. Take your insights, improve and run the next experiment.
Pick the experiments with the best ROI & the biggest impact.
Learn how to constantly boost conversion rate with experiments.