How to effectively run experiments

Experiments are necessary to grow.

Effective experiments consist of a hypothesis, action steps and a clear deadline.


Formulate your hypothesis with "If, Then, Because"."If we change the position of our CTA, then we expect conversion rate to increase by 2%, because users told us they currently can't find the button to take action."

Action Steps:

Your action steps need to be clear, concise and doable for you and your team.

Experiment Length:

Don't make your experiments everlasting. It's important to fail fast. Take your insights, improve and run the next experiment.

Pro Tip:

Pick the experiments with the best ROI & the biggest impact.

Learn how to constantly boost conversion rate with experiments.

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