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A call to action encourages customers to take the desired action.

To create a compelling CTA use action words like:

Learn, Start, Get, Contact, Read, Request, Demo, Free

Also add instant gratification words like:

Today, Now, Instantly, In seconds

Avoid generic words like:

Click here, Submit, Download


Always keep in mind the importance of showing customers the value they will get. Ask yourself: "What's in it for them? Why should they take the action?"

To improve conversion rate even further, start A/B testing the color, size and position of your CTA. Pro Tip: Many people have red-green color blindness. Keep that in mind while designing a CTA.

Are you losing customers and don't know why? I will give you actionable tips how to increase conversion rate and reduce churn rate on your website/app.

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