In-Depth Articles, Guides and Pro Tips for Your Startup Success

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Customer cohorts. How to get the most out of your metrics

“Cohort analysis enables you to observe how a specific group of customers evolves over time.“ - Ed Shelley.

Get the most out of your metrics
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AHA moment. How to increase your activation rate

Most of the time, the value of your service is not obvious. Therefore, it is necessary to bring customers fast to the “AHA moment“.

Increase your activation rate
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Net promoter score. How to predict customer churn

Net promoter score is your early warning sign for customer churn and can be used as an indicator for business growth.

Will your customers recommend your service to a friend?
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Customer churn. 1 key insight you better not miss

Customer churn is the nightmare of every SaaS company. Use this insight and fight it actively.

Fight Customer Churn Now
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5 key metrics you don’t want to miss as a SaaS company

If you continuously want to grow and be successful as a SaaS company it is necessary to keep track of your numbers. These 5 metrics are key.

Start improving your key metrics
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How to increase customer satisfaction and customer lifetime value

Customer lifetime value comes with customer satisfaction. The Kano Model helps you to prioritize features based on the expected impact on customer satisfaction.

Increase Customer Lifetime Value with Customer Satisfaction
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