If your startup has no traction - your process is probably wrong.
Most founders keep building and pushing, hoping something will magically click. But it won't. And if you keep guessing, your startup will fail.
Let me show you a simple framework you can use this week to fix that.
And we start with something most founders completely ignore.
SEE ALL MY STARTUP RESOURCESMost founders keep building and pushing, hoping something will magically click. But it won't. And if you keep guessing, your startup will fail.
Let me show you a simple framework you can use this week to fix that.
And we start with something most founders completely ignore.
The real problem
Most founders are busy. Like really busy.
→ They build a new feature
→ Run a new ad
→ Redesign their website
There is always something new.
But when you ask them why they made those decisions - most can't tell you.
They had a feeling.
They thought it was a good idea.
They read it in a newsletter.
And then, six months go by.
And they still have the same number of users. Same revenue.
And they sit in front of their laptop and have no idea why nothing is working.
I've seen this happen over and over and this guessing is killing your startup.
And here's the part most founders don't want to hear - even if you work 12 hours a day, it won’t help. Because if you don't have a system that tells you exactly what to work on right now, you just keep guessing.
So let me show you how the most successful founders build their startups.
They use a simple system.
→ They build something quickly
→ Find what’s broken
→ Fix it fast
→ Check the data
→ And then they repeat
And here is the big difference from what most founders do.
Most founders guess what they should do next.
They just think it’s a good idea so they do it.
The best founders make every decision based on a metric they’re trying to improve.
So, when you can't answer the question "Which metric does this improve?" - you don't do it.
❌ You don’t build this new feature
❌ You don’t run the ad
❌ You don’t change the button color on your website
Now, this sounds simple.
And it is. But most founders skip it.
And the reason they skip it always comes down to the same thing:
They know their startup isn't growing but they don't know where it’s actually broken.
So let me show you how to find that right now - so you can fix it.
Before you change a single thing in your startup, you need to answer one question. Where are people dropping off?
And here is how you find that:
You map your entire funnel.
All the steps it takes people to pay for your product.
Here is how it looks for most startups.
→ People visit your website
→ They sign up
→ They use your product for a couple of days
→ And then they upgrade to your paid plan
Four stages.
That's your funnel.
At each step, you write down what percentage of people move to the next one. You can use a simple Excel sheet. Nothing fancy.
And the step with the biggest drop off is what you need to fix right now. That’s the only thing you should be working on.
Let me make this concrete.
1,000 people visit your website. But only 10 people sign up.
That means your conversion is broken. So, you fix your landing page before you do anything else.
Or 100 people sign up. But only 2 people still use your product after 2 days.
That means your retention is broken. People try the product once and they leave. So, you fix that first before you try to get more users.
You always fix your biggest leak.
And you touch nothing else.
That alone puts you ahead of 90% of founders.
Now, if you're not there yet - if you're still trying to get your first 10 customers so you have data to work with - I put together the exact 4-step process you can use to get your first paying customers.
You can download it right here:
Being ahead of 90% of founders is good, but if you want to push your startup into the top 1%, you need three rules.
And the first one is something I had to learn the hard way myself.
And the first one is something I had to learn the hard way myself.
Rule 1 - Build at 90%, not 100%
Perfection kills your traction.
Every extra week you spend making something perfect is a week where you get zero new data. But data is the only thing that helps you grow your startup.
So, no matter what you build - your website, your product or an ad, you always go for 90% first, not 100%.
But this is important - because many people get 90% wrong.
90% means your product or your website works.
The core functionality is solid. It's clean. And it solves the problem.
People can use it without getting confused or frustrated.
Here's what 90% does not mean. Broken. Buggy. Embarrassing.
That's not 90% - that's just lazy.
90% means ready enough to ship and learn from it.
Because here's the truth: Your users don't care about perfect.
They care about whether it solves their problem.
And when you have your first data - that's where Rule 2 comes into play. Because how you use your data will make or break your entire process.
Rule 2 - Run quick iterations
Once you've shipped at 90% and you know where people drop off, you pick one fix per week.
Not five. Not three. One.
Here's why this matters:
When you change five things at once and your numbers go up - you have no idea what worked. And when they don't go up - you have no idea what failed. And you're back to guessing.
Here's how to do it instead:
Every Monday, you look at your most broken metric.
You make one specific change designed to improve that number.
For example, if nobody clicks the “download-button” on your website, you change the wording. And you run it for seven days. And you check the results on Sunday.
After a couple of weeks, you will see how powerful it is to switch from guessing to making decisions because of data. You will know exactly what grows your startup and what doesn't.
And you will know what to do next Monday morning.
The only question now is what should you fix next once you've tried a couple of things? Rule 3 shows you exactly what to work on.
Rule 3 - Let the data tell you what to fix
You don't decide what to work on next.
The data does.
Here's what it looks like in practice.
You look at your funnel in your excel sheet.
When you see that users are dropping off after week one - you don't add new features. You fix your retention and help users get an early win quicker.
You find the exact step where people stop and do a quick test to remove the friction there. That's it.
When your website conversion rate is low, you rewrite one headline.
Or you change the position of the button.
But you always work on the one thing that fixes that exact part of the funnel.
And if the numbers improve, you move on to the next biggest issue.
If they don't improve - you try a different fix for the same part of the funnel.
But you don't move on until you've actually improved that metric.
That's how you grow your startup consistently.
What's next
The founders who win aren't smarter than you.
And they didn't get lucky.
They just stopped guessing and started using asystem. A simple, repeatable system that tells them exactly what to do next - every single week.
But the hard part usually isn’t understanding this stuff - it’s knowing how to apply it week by week without second-guessing yourself.
When I was building my own startup, I kept wishing for a simple roadmap that told me exactly what to focus on next at each stage.
That’s why I put everything I use into my Startup Success Bundle.
Inside, you’ll get not just a proven step-by-step roadmap - but practical guides, copy-and-paste templates, and actionable checklists that
50+ founders are already using to grow their startup - without feeling stuck or overwhelmed.
Click the button below to get instant access.
And they didn't get lucky.
They just stopped guessing and started using asystem. A simple, repeatable system that tells them exactly what to do next - every single week.
But the hard part usually isn’t understanding this stuff - it’s knowing how to apply it week by week without second-guessing yourself.
When I was building my own startup, I kept wishing for a simple roadmap that told me exactly what to focus on next at each stage.
That’s why I put everything I use into my Startup Success Bundle.
Inside, you’ll get not just a proven step-by-step roadmap - but practical guides, copy-and-paste templates, and actionable checklists that
50+ founders are already using to grow their startup - without feeling stuck or overwhelmed.
Click the button below to get instant access.


