The Ultimate Persona Video Course

Learn who your customers are and how to reach new customers - in less than an hour

Step-by-step instructions to create effective personas

Concise and to the point

Persona template and examples

Pro tips and bonus content

20+ detailed slides

Lifetime updates

97 €

Sales tax is added at checkout

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What you will learn

In this course you will learn

who your customers are

how to reach new customers

how you can provide value to your customers

how to retain customers in your business

how to communicate with customers to increase conversion rate

Who is this course for?

This course is for you if you

• don't want to waste money on mass marketing

• want to understand your customers' needs, goals and motivation

• currently don't know who your customers are

• don't know how to get new customers

• don't know how to communicate with your customers

Understand customers needs and goals and stop wasting money on mass marketing

What’s included?

Step-by-step instructions to create effective personas

20+ detailed slides

Persona template & examples

The best pro tips to create effective personas

Additional worksheets and resources

Learn how to create effective personas that will help you understand your customers' needs, goals and motivation.

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Syllabus

1. Course Introduction

2. Introduction to Personas

2.1 What are Personas?

2.2 Why are personas important?

2.3 When is the right time to start with Personas?

2.4 For whom are Personas important?

2.5 The biggest mistakes when you use Personas

2.6 How to start with Personas

3. Persona Workshop

3.1 Structure of a typical Persona

3.2 Example Persona

3.3 Validating your Persona

4. Buyer Persona & User Persona

5. Pro tips and typical mistakes to avoid

6. Summary & bonus content

Meet your instructor

Hi, my name is Oskar Bader, User experience Designer, Growth Hacker and Founder of DesignWithValue.

I have been working in the design & marketing industry for more than 8 years and one key mistake I have seen over and over again is, that Startups, SaaS companies but also established companies do not know who their target audience is and how they can reach potential customers. They waste thousands of bucks on mass marketing to get any customer they can find, but see no durable success.
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The problem is, that if you do not who your target audience is and how to reach and communicate with potential customers, you can bury your dream of having a successful business. And this is exactly why I decided to create this persona course.
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• 8+ years in marketing experience

• Specialized in UX Design and Growth Hacking

• Supported Allianz SE, Munich Re, Metafinanz and Startups around the globe

• Founder of DesignWithValue

• Founder of Power of Giving

• Munich's City Leader for SaaStock, a global community of software as a service (SaaS) founders, executives, and investors

• Podcast Host of "SaaS It Up" and "Conversion Killer"

• Featured on SundayPyjamas, Goodish Agency,117% Signifikant, Konvertierende Konversationen, heyad, Discussions Delivered and Ginsep