You want to use your marketing budget as effective as possible instead of trying to reach everyone.‍

The PVP Index by Allan Dib helps you find the market segmentation which gives you personal fulfillment, values your work and drives revenues. Identify each individual market segmentation and rate them - based on the PVP Index - on a scale of 1 to 10.

- Personal fulfillment: How much do you enjoy dealing with this type of customer?
- Value: How much does this market segment value your work?
- Profitability: How profitable is the work you do?

Once you have found your ideal customers, you gain clarity in your messaging and the ability to use your marketing budget effectively.
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Not sure who your ideal customers are? I will help you learn who your customers are.