Ever wondered why customers hesitate buying your service? Use strong testimonials to build trust and take fear.

A lack of trust can have dramatic impact on your conversion rate. Testimonials are essential in building trust. Strong testimonials take customers fears and make your service more tangible. A great side effect: Testimonials push your SEO.

Strong testimonials include:

- Image
- Keyphrase
- Name
- Job Title
- Company Name

Pro Tip:

- Users-videos are authentic and perform well as testimonials.
- Make every page a testimonial page.