How to know if you are focusing the right target group

You want to use your marketing budget as effective as possible instead of trying to reach everyone. The PVP Index will help you out.

You have no idea why you lose customers. Find out why

Journey maps give you great insights and help you find out why and where your customers are churning.

Your customer acquisition cost determines whether your business will fail or succeed. Find the channel with the lowest CAC and the highest return.

If you want to craft a compelling solution, you need to know your customers. Answer these 3 powerful questions and you are off to a great start!

Nobody wants to lose customers. A compelling call to action helps you to get and retain customers and boosts your conversion rate.

Running effective experiments is not rocket science. Craft a strong hypothesis, define clear and doable action steps and fail fast.